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More than a beauty company, we are a global movement and we’ve been doing beauty differently for more than 135 years. In the years since we were founded, there has been considerable progress in addressing the inequalities that women face. Nonetheless, inequality, discrimination and limiting stereotypes remain widespread. Gender inequality – in health, in education, in political representation, and in economic participation – persists.

We were founded to provide an opportunity for women to earn and learn – bringing economic freedom for our Beauty Advisers so they can shape their own future. We continue to carry this spirit with us today. We’re a company that connects people through beauty, sharing passion, innovation and expertise – affordably.

We believe in a better world for women, which is a better world for all. Pioneers in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours.
“If we stop and look over the past and then into the future, we can see that the possibilities are growing greater and greater every day; that we have scarcely begun to reach the proper results from the field we have before us.”


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